Entertainment avenues in India today are expanding from mass entertainment to ‘lifestyle entertainment’. Consumers are looking at the best life has to offer when it comes to enjoyment, entertainment, expression and creativity. They are seeking products and services that will create a rich, personalized and social media environment that maximize the limited time available.
Imagine a digital television service that suits you and your family’s interests, passions and busy schedules. Picture all of your favourite channels, shows, and movies at your fingertips – it’s time to step into the BIG world of entertainment.
Reliance Reliance Digital TV presents the next landmark in entertainment in India. The launch of Reliance Reliance Digital TV brings true digitization and a transformation of the current television viewing experience, and marks a shift in the controls from the broadcaster to the hand of the consumer. Homes all over the country will witness a never before digital television viewing experience with unlimited hours of fun and entertainment for the entire family. Consumers can now experience fantastic features such as pure digital picture, digital sound, more channel choice, multiple exclusive movie channels, easy programming guide, interactive services, parental control, superior customer service and lots more.
It has a significant technological advantage over other television platforms in terms of the number of digital channels it can broadcast, the quality of its audio and video, DVR (Digital Video Recording) and HD (High Definition) readiness and many more features because it uses MPEG-4 compression technology. It is also in a superior position to take advantage of the content boom, the synergies with the BIG Entertainment group, and the Reliance Group retail distribution network, consumer and investor base. |
